Built from the inside.
Run from anywhere.

The Story

Someone who has actually lived it.

Salt exists because the gap was obvious from the inside. Incredible yachts, extraordinary destinations, world-class crews, and Instagram feeds that did not reflect any of it. We are here to change that.

Before Salt, Katrin spent her twenties working in hospitality, luxury resorts and in the Middle East as cabin crew for Emirates Airlines. When she found yachting, something clicked. She went on to build 6+ years of hands-on experience across multiple vessels in the Med, Caribbean and beyond, developing a deep understanding of what makes a charter programme run, what guests remember, and what owners actually care about.

Working across a wide range of yachts and programmes gave Katrin something rare, exposure to many different owners, systems, and ways of running a boat. That breadth means adapting fast, reading a new environment quickly, and knowing what works across different styles of operation.

Combined with a background in luxury aviation and five-star hospitality, she brings a perspective most social media agencies simply do not have.

For yacht CV or references, happy to forward on request.